The COVID-19 pandemic has affected individuals and businesses across the globe in a manner that rings with permanence. Many businesses that were previously successful are now left baffled as to how they should adjust their business models. To work effectively in this new age of touchless business, we need to adopt to new systems and organizational methods.
How do I even begin to mobilize my business in light of current restrictions?
The top priority for businesses that haven’t done so already is to establish an online presence. And they should get online fast! Establishing an efficient online storefront is the first step to attracting customers who shifted to shopping online during this pandemic. If a website is already part of your business model, then some tech solutions may be needed to handle more sales. Make your website functional enough to be a solidified option for those at home. IT solutions, such as adding a shopping cart or transitioning a POS terminal, can help adjust your online presence.
For businesses who deem their online presence to be adequate but struggle with restricted capacity, touchless payment options may be the answer to your problems. What businesses have found to be convenient and successful is the installment of computer tablets as hubs for touchless payments. The prevalence of consumer tech solutions such as ApplePay, Samsung Pay, and Google Wallet have established a safe and easy way for customers to take advantage of digital tablets in physical business locations.
How do I maintain effortless communication between coworkers and employees?
Another struggle many businesses face in this period of touchless business is, how to effectively communicate with employees and coworkers. Scheduling business meetings in person is not exactly COVID safe. Luckily there are alternatives for maintaining a solid and reliable communication link. Platforms such as MS Teams, Zoom, Skype, Google Hangouts, Adobe Connect, and many more have streamlined the ability to connect individuals virtually. Business meetings have, in a sense, never been easier to achieve. By cutting out the commute time for many employees, you can provide more time for scheduling important business meetings.
An additional way to streamline communication efforts is to construct a working online business network. You can do so through new platforms, like Slack, Microsoft Teams/Office, and Google Hangouts. Making sure remote employees have a designated business computer to utilize during work hours is essential. It assures the success of online performance, as programs are only as good as the diligence of the employee checking them.
Now that I have a working website, how do I continue to make sales and service my clients?
Maintaining a business during a pandemic is one thing; soliciting new business and sales are a whole other feat. Establishing a working website is not enough to ensure the success of any business or private firm. It is merely the first step in the process of creating an engaging and attractive online presence. Not all customers you want to attract are as tech-savvy as you probably are. Being prepared to help them transition to an online client is something you can do to make this process easy for them. Older clientele may want to do business with you but aren’t sure how to use Zoom. Being able to assist them, or hiring someone who can, is a reliable way to bridge this gap and continue growing your business.
Making sales during such a confusing and evolving business era can be intimidating and uncertain. Small to medium businesses are currently struggling more than ever to keep their doors open. For many, it is tough making sufficient sales to sustain the company and its employees. With every business transitioning to online services, how do you make your business stand apart? The next step for facilitating sales is to engage with your customers and their concerns. You should have a dedicated customer service person with reliable tech solutions for answering emails, fulfilling online orders, and facilitating responses to customer questions promptly. Being responsive to this kind of online interaction is essential to keeping and attracting customers. If you aren’t making the online process easy for the customer, the competition will.
A Summary of How to Mobilize
The touchless era is a difficult time in which to mobilize your business. But it is not impossible. Creating an easily accessible and efficient online platform for customers to enjoy and engage with, and maintaining a strong online presence is essential to moving your business into a successful space. Finding different IT tech solutions–like installing online video chat programs to continue communication–will help affirm employee accountability as well as customer satisfaction. Finally, bringing all these aspects together to create a comprehensive and well-oiled touchless business model will assure your business has the best chance of survival and success possible.